Building Bold Brands & Marketing That Delivers
Fractional Executive Services & Strategic Consulting
Building Bold Brands & Marketing That Delivers
Fractional Executive Services & Strategic Consulting
About Axion
Our Mission
At Axion Enterprises, we specialize in providing fractional executive services and strategic consulting to Business-to-Business (B2B) organizations. Our mission is to empower companies with the leadership and expertise needed to drive growth, optimize operations, and enhance strategic decision-making—all without the commitment of full-time executive hires.
Our Services
• Fractional Executive Leadership: Access seasoned professionals to fill key roles such as Chief Marketing Officer (CMO), Chief Product Officer (CPO), and Chief Financial Officer (CFO) on a part-time or project basis. This flexible approach allows your business to benefit from top-tier expertise tailored to your specific needs.
• Business Strategy Development: We collaborate with your team to craft comprehensive strategies that align with your company’s vision and objectives, ensuring a clear roadmap for sustainable growth.
• Market Evaluation and Competitive Analysis: Our in-depth market research and analysis equip you with valuable insights into industry trends, competitor positioning, and emerging opportunities, enabling informed decision-making.
• Organizational and Financial Structuring: We assist in designing efficient organizational frameworks and financial structures that support scalability, operational efficiency, and long-term success.
• Product Opportunity Assessment and Go-to-Market Strategies: From conceptualization to market launch, we guide you through the process of developing innovative products and formulating effective strategies to introduce them to your target audience.
Marketing Leadership
Brand Identity Development
Content Creation and Marketing
Brand Identity Development
Leading the thought process of crafting a cohesive brand identity that reflects your company’s mission, values, and unique value proposition. Utilizing your history and future goals to create the path for your company’s continued legacy.
Strategic Communication
Content Creation and Marketing
Brand Identity Development
Guiding your teams to develop tailored communication strategies that effectively convey your brand message to your target market. This involves selecting appropriate channels, crafting compelling content, and ensuring consistency across all platforms to build trust and recognition.
Content Creation and Marketing
Content Creation and Marketing
Content Creation and Marketing
Helping you to tailor your content to reach your customers by using the most efficient means necessary. Our content strategies are designed to align with your brand’s voice and meet the informational needs of your customers.
Digital Presence Optimization
Public Relations and Reputation Management
Content Creation and Marketing
Working with your teams to enhance your online footprint through leveraging the most effective channels whether it be your company website, social media, or search engine optimization (SEO). We will help to ensure that your digital platforms effectively communicate your brand identity and provide a seamless experience for users.
Public Relations and Reputation Management
Public Relations and Reputation Management
Public Relations and Reputation Management
Managing your brand’s public image through strategic PR initiatives, media relations, and crisis communication planning is critical. Our goal is to give you the tools and guidance to build and maintain a positive reputation that fosters customer loyalty and trust.
Market Research and Audience Analysis
Public Relations and Reputation Management
Public Relations and Reputation Management
Helping your teams to jump-start gathering in-depth research to understand market trends, customer preferences, and competitive landscapes. This data-driven approach informs our branding and communication strategies, ensuring they are targeted and effective.
Product Leadership
Ideation and Conceptualization
Design and Prototyping Time-lining
Ideation and Conceptualization
Collaborating with your team to generate innovative product ideas that address market needs and customer pain points.
Market Research and Validation
Design and Prototyping Time-lining
Ideation and Conceptualization
Helping to your teams to decipher market analysis and data to validate concepts, assess demand, and refine product ideas based on data-driven insights.
Design and Prototyping Time-lining
Design and Prototyping Time-lining
Design and Prototyping Time-lining
A good strong timeline is critical to delivering results. The need to develop detailed designs and prototypes to visualize the product, facilitating early detection of potential improvements and ultimately refining that into a sellable product or service is essential for success.
Testing and Refinement
Testing and Refinement
Design and Prototyping Time-lining
Helping your teams to Implementing rigorous testing protocols to gather user feedback, analyze performance, and make iterative enhancements, ensuring the product meets quality standards and customer expectations.
Go-to-Market Strategy
Testing and Refinement
Go-to-Market Strategy
Leading the development of effective launch plans that include marketing, sales, and distribution strategies to maximize market penetration and product success.
Executive Leadership
Matt Ondrejko - Fractional CMO & CPO
Matt Ondrejko brings over two decades of executive leadership experience in global brand & product marketing as well as product management/development and go-to-market expertise.
At Emerson’s Ridge Tool Company (RIDGID) (Fortune #120), he served as a leader of new business development, product line management, and marketing & brand communications. In addition he spent 3 years living in Belgium leading the Marketing and Product teams within EMEA.
During his time at Valmont Industries (Fortune #726), Matt spearheaded product development initiatives by actively integrating the Voice of the Customer into the innovation process. He emphasized simplifying technology for customers, ensuring user-friendly solutions that enhance operational efficiency.
Matt’s expertise lies in aligning product strategies with customer needs, driving growth through innovative solutions, and leading digital transformations to modernize marketing operations. Matt's experience spans the Industrial Trades, Energy & Communication Markets, Agriculture and Non-for-Profit organizations.
In addition, Matt offers his services in the form of Fractional Chief Marketing Officer and Chief Product Officer leadership positions.